Unvarnished – Kate Dunn: What Works (and What Doesn't) in Sales Right Now

Kate Dunn from Evolve Sales Group has amazing energy, along with a refreshingly straightforward approach and style. She also has great insight into what it takes to succeed in print sales, whether there's a pandemic or not. Kate shares a heap of great sales concepts in this interview.

Kate is a highly respected print industry veteran, with experiences at Xerox and KeyPoint Intelligence (formerly known as InfoTrends). She has trained and coached scores of salespeople, teams and business owners - enough to know what works and what doesn't.

"The problems we had in the industry were just exacerbated by the pandemic -- they existed before," Kate says. "It's a fundamental problem, and I've been talking about it for 25 years: Our sales process models are just not good. So the idea is let's use this disruption to figure out what we should be doing, and making systemic changes."

Since the pandemic began, some of Kate's clients have ramped up their e-commerce and web-storefront efforts to empower clients to order faster and more efficiently. Others have streamlined their sales forces, increased their focus on social selling and made other smart "pivots" in the past year.

Kate enthusiastically cites current examples from her clients to paint a positive picture of print sales in 2021 and beyond -- especially among companies bold enough to not be stuck in traditional sales and marketing approaches. "What we should be doing is positioning ourselves as experts that can help you accomplish business objectives," she says.

For more information and the full video replay of this episode visit dscoop.com