The Link, with Ulrich Schaetzl

The Link conversation series brings together digital print leaders to share insights on collaborating with competitors to achieve big wins for everyone involved. By including Dscoop members, the conversation provides real stories and tips straight from the pros. Whether you're a newcomer or an experienced expert in the industry, tuning in can help you learn how to grow your business through smart collaboration.

The third guest of the series is Ulrich Schätzl, COO Print & Packaging Elanders Group (Germany) and Dscoop EMEA Board Member.

Ulrich came into contact with the printing industry at a young age through his parents' business. The many hours spent in production paved his way into this industry, already during his school years. After graduating from the Munich University of Applied Sciences with a degree in printing technology, Ulrich's path led him to a large and renowned printing company in Bavaria, where he held various positions.

In 1997, Ulrich returned to his parents' company and six years later took over sole responsibility and management. Together with his management team in Donauwörth, Schätzl Druck & Medien transformed into an e-commerce specialist in the digital printing sector with a focus on books, calendars, stationary and wall art. Since July 2021, Schätzl has been part of the Elanders Print & Packaging Division headed by Sven Burkhard. Ulrich is responsible for the Mass Customization business unit within the Elanders Group.