Print Marketing Innovation Series: An Inside Look at Dscoop's Marketing Approach

Dscoop Marketing Director Chris Hyde and Dscoop Content Producer Darin Painter are energized by the idea-sharing happening every day inside the Dscoop global community. They work hard alongside great teammates (we're looking at you, Aina!) to promote and amplify the success of Dscoopers around the world.

Listen in as Chris and Darin describe how they approach that big-picture mission for Dscoop. It's a fun cycle that begins with genuine listening, embraces the value of relevant and compelling content in a variety of forms, and places the ideas and inspiration of Dscoopers at center stage.

Chris plays with pictures; Darin plays with letters. They try to get those two friends together on a daily basis.

Fair warning: Expect some laughter and a few shenanigans. Like, maybe four or five shenanigans, plus a pinch of tomfoolery. Chris and Darin were a comedy duo in a different life, and generally have a difficult time keeping a straight face. It's part of the charm of their "Unvarnished" video interview series, which captures unscripted conversations with industry thought leaders.