Jay Dollries: Are You Thinking About Digital in the Right Way?

Jay Dollries says he's "mostly retired now," but as you'll see in this video, his perspective and ideas about the digital print industry aren't going away -- they can guide and inspire any printing pro at any time.

Jay was an early adopter of digital print. After starting ILS (Innovating Labeling Solutions) in 1996, he essentially re-created the business in 2005 to focus on digital technology. During that time and since, Jay has been an active, enthusiastic Dscoop member, often volunteering to help organize events, contribute thought leadership and connect with others.

In this episode of "Unvarnished," Jay reflects upon...

• Why he and his team at ILS got into digital print back in 2005

• How Dscoop has helped him personally and professionally

• How print leaders can impress clients and prospects who are looking to boost their brands

• A key mistake today's printers make when thinking about digital print technology

• How ILS created projects that truly stood out on the retail shelf

• The importance of getting internal team members aligned and motivated to help customers thrive

• The need to recognize your own limitations, and the challenge of finding and hiring people with different skills

Jay says plenty of printers have digital technology, but "most companies out there aren't selling the true capabilities of what digital can offer. They look at it as a way to reduce their internal costs" instead of going to market with messages about the power of enhancing their clients' brands.

Thank you, Jay, for sharing your thoughts and opinions with Dscoopers in this "Unvarnished" conversation!