Interview with Yogev Barak, HP Indigo, Israel

Yogev Barak, Head of Strategy and Business Management for HP Indigo, says Dscoop is like family. "It's a place where you’ll find beautiful ideas about how to run your business better and what others are doing with their Indigo gear. You bring one idea to Dscoop, you take back seven!" Yogev adds that HP customers are " eternal innovators." They like to try new things; they want to reinvent themselves all the time in order to stay on top of their game. And Dscoop, he says, is THE place to come to learn, share and grow your business. What to do once you're here? "Talk with people. Don’t be shy -- be open. Ask questions, bring your own experiences and difficulties. There are hundreds of years of experience here to help you solve challenges, from people who love print. Talk to them."

Watch the video and read more on dscoop.com